Today’s Singles’ Day is Black Friday’s big brother: Here’s how to make the most of it Matthew Hughes / The Next Web - 2 years ago
  • Black Friday is a ridiculous celebration of consumerism, but it can’t hold a candle to China’s Singles’ Day.
  • Ostensibly, it’s a celebration of all things singledom, but somehow, it’s evolved to become the world’s biggest shopping event, with over $20 billion (or $24 billion, depending on who you speak to) expected to be spent by Chinese punters over the course of November 11.
  • It’s hard to overstate how big Singles’ Day is. According to Alibaba, which is China’s version of Amazon, 140,000 brands will flog over 15 million discounted products this year, making it a great time to grab a bargain.
  • Alibaba announced it had processed over $1 billion in sales after two minutes. Insanity.