CNBC - 2 years ago
  • Shopping online could put impulse purchases at risk, but big companies may be equipped to tackle the shift.
  • Skipping the grocery store and shopping online could put impulse purchases, and some profit, at risk. However, big companies may be equipped to tackle the shift.
  • In theory, the web offers an unlimited shelf where consumers can access an infinite number of brands. Most people buy items on the first page.
  • Sponsored ads have made it easier for big brands to push their products.