Blair Hanley Frank / VentureBeat - 3 years ago
  • Google and Salesforce announced a massive strategic partnership today that’s aimed at driving value across their mutual customers.
  • As part of the deal, Salesforce plans to use Google Cloud Platform infrastructure as a preferred partner to power the tech titan’s international expansion.
  • In addition, Salesforce is working to integrate its data with Google’s G Suite productivity service, so joint customers will be able to more easily access Salesforce information within Gmail, Google Sheets and other products. Joint customers will also be able to connect Salesforce’s sales and marketing software with Google Analytics 360, the paid version of the popular analytics service.
  • It’s a move by both companies to better compete with other businesses, especially Microsoft, which also offers customers a set of sales, marketing and productivity applications that compete with offerings from Salesforce and Google.